In vista del prossimo inizio dei saldi segnalo un articolo interessante e leggero da leggere sulle regole ed i princìpi che governano l’avanzamento dei clienti in coda per pagare in un supermercato o in un qualsiasi negozio.


Riporto solo un abstract dell’articolo che può essere interamente letto cliccando qui.

The wait feels endless. The checkout line hasn’t moved in 10 minutes. Why did you pick this line? But you can’t risk jumping into another queue that may be slower. Tick, tick, tick. Maybe you don’t even want this sweater. Would it be quicker to bail and buy it at home online?

The retail checkout line may be tedious any time of year, but it is worse at the holidays, when stores are packed and people are more likely to wait it out to meet a Dec. 25 deadline than walk away empty handed.

Several retailers are trying new approaches to get shoppers through more gracefully as online shopping threatens to continue siphoning off sales. Nearly half of U.S. consumers say they plan to shop online this holiday season, up from about a third last year, according to a recent survey from consulting firm Deloitte.